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DESTROY THE EVIDENCE

Everyone has that one bad decision they want to forget or keep hidden forever. We all know we can never erase the past, but what if we can just get rid of any evidence that it ever happened.

 

With Fellowes Paper Shredders, our goal for this campaign was to take that idea of destroying evidence and not only give them a solution, but also create brand awareness. This could even expand on to social media to get others involved and creative on what they want to shred. With the idea of destroying a piece of their past for new a beginning. 

 

Art Direction/Strategy

                    Kegham Hovsepian

                        Regan Mason

                        Sarah Gonzales

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Kegham Hovsepian

Regan Mason

Sarah Gonzales

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