Now and days I see many people using Hydro Flask products to keep their drinks either hot or cold. What's surprising though, is even if I see many around, you only know it if you own one. Yet other brands like Yeti are well known even if you don't own one.

 

The Hydro Flask brand is all about not holding back, and not having a "lukewarm" attitude in life. We wanted to bring awareness by showing that it's lame to be indecisive or uncommitted, but in a fun and relatable way. Our goal was to show that Hydro Flask is never lukewarm, whether it's in their products or lifestyle. 

​

​

Art Direction/ Strategy

Britni Purcell

Sarah Gonzales

​

Copy

Britni Purcell

Sarah Gonzales